Consumer Mindsets

Tailor audience targeting and messaging based on consumer mindsets that combine digital and location-based behaviours, brand affinities, and personal interests.

Quirky data. Solid insights

We collate a range of quantitative datasets that are generally only available as small scale qualitative datasets, including:

  • Digital: Website and app usage

  • Location: Work, groceries, and leisure destinations (retail, parks, beaches, etc.)

  • Online: Reviews, ratings, and feedback (local businesses, area ratings, attitudes to life)

  • Brand: Preferences and affinities (e.g. Fitness First, JB Hi-Fi)

Use cases​

The possibilities are endless, but the most common applications for this data asset include:

  • Local area marketing: Understand what makes people tick in the local area so that communications can be tailored, or partnerships forged with mutually beneficial organisations. For example, tailor the tone and content of messaging to people in different areas.

  • Placemaking: Understand the needs and attitudes of local areas to create the right environment for them. For example, shopping centres can understand the needs of the whole trade area to tailor décor, leasing mix and communications.

  • Location planning: Use qualitative insights to identify areas for new sites in a restaurant chain.

  • Site segmentation: Offer different store fit and product range to different stores based on more than just quantitative demographics.

Quirky data. Solid insights

We collate a range of quantitative datasets that are generally only available as small scale qualitative datasets, including:

  • Digital: Website and app usage

  • Location: Work, groceries, and leisure destinations (retail, parks, beaches, etc.)

  • Online: Reviews, ratings, and feedback (local businesses, area ratings, attitudes to life)

  • Brand: Preferences and affinities (e.g. Fitness First, JB Hi-Fi)

Use cases

The possibilities are endless, but the most common applications for this data asset include:

  • Local area marketing: Understand what makes people tick in the local area so that communications can be tailored, or partnerships forged with mutually beneficial organisations. For example, tailor the tone and content of messaging to people in different areas.

  • Placemaking: Understand the needs and attitudes of local areas to create the right environment for them. For example, shopping centres can understand the needs of the whole trade area to tailor décor, leasing mix and communications.

  • Location planning: Use qualitative insights to identify areas for new sites in a restaurant chain.

  • Site segmentation: Offer different store fit and product range to different stores based on more than just quantitative demographics.

Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.