Predictive retail spending audiences

Access audience segments based on highly predictive spending propensities for 500 different categories of consumer spending and specific brands.

How we do it

Our consumer spend audiences are born from three factors:

  • Real-world data: We have billions of card and bank transactions covering credit cards, debit cards, direct debit, and Bpay to give the widest and deepest understanding of what people are spending money on.

  • Predictive data: We model and smooth this data and combine it with our other data assets to allocate propensities for each of 500 categories and 5,000 brands across 18 million individuals and 10 million homes.

  • Machine learning: We apply best practice machine learning to extract every drop of information from the data and continually optimise the models.

Use cases​

The possibilities are endless, but the most common applications for this data asset include:

  • Retailers: Target people that are likely to be interested in your products and services, and specifically in your brand.

  • Service providers: Gyms and other services can target new customers.

How we do it

Our consumer spend audiences are born from three factors:

  • Real-world data: We have billions of card and bank transactions covering credit cards, debit cards, direct debit, and Bpay to give the widest and deepest understanding of what people are spending money on.

  • Predictive data: We model and smooth this data and combine it with our other data assets to allocate propensities for each of 500 categories and 5,000 brands across 18 million individuals and 10 million homes.

  • Machine learning: We apply best practice machine learning to extract every drop of information from the data and continually optimise the models.

Use cases

The possibilities are endless, but the most common applications for this data asset include:

  • Retailers: Target people that are likely to be interested in your products and services, and specifically in your brand.

  • Service providers: Gyms and other services can target new customers.

Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.