Consumer Spending

Access audience segments based on highly predictive spending propensities for 120 different categories and subcategories of consumer spending.

How we do it

Our consumer spend audiences are born from three factors:

  • Real-world data: We have over 450 million retail transactions that cover every retail expenditure for a consumer made in a 3-month window.

  • Predictive data: We model and smooth this data and combine it with our other data assets to allocate propensities for each of 20 categories and 99 subcategories including areas such as Department Stores, Dining Out, Home Improvement, Personal Care, Telco, Travel and Utilities.

  • Analytics: We apply best practice analytic methods to extract every drop of information from the data and continually optimise the models.

Use cases​

The possibilities are endless, but the most common applications for this data asset include:

  • Retailers: Target people that are likely to be interested in your products and services, and specifically in your brand.

  • Service providers: Healthcare providers and other services can target new customers.

  • Publishers: Use our audiences to enhance their advertising offering.

How we do it

Our consumer spend audiences are born from three factors:

  • Real-world data: We have over 450 million retail transactions that cover every retail expenditure for a consumer made in a 3-month window.

  • Predictive data: We model and smooth this data and combine it with our other data assets to allocate propensities for each of 20 categories and 99 subcategories including areas such as Department Stores, Dining Out, Home Improvement, Personal Care, Telco, Travel and Utilities.

  • Analytics: We apply best practice analytic methods to extract every drop of information from the data and continually optimise the models.

Use cases

The possibilities are endless, but the most common applications for this data asset include:

  • Retailers: Target people that are likely to be interested in your products and services, and specifically in your brand.

  • Service providers: Healthcare providers and other services can target new customers.

  • Publishers: Use our audiences to enhance their advertising offering.

Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.