Major life event. Major purchases

Tailor audience targeting and messaging based on home mover triggers.

Home mover data triggers

Moving home is a major life event that spikes purchase and service relationship changes. We leverage CoreLogic property data to identify:

  • Sellers: listing their property for sale and releasing equity.

  • Movers (renters & owners): starting their new life in the property.

  • Anniversary dates: which identify when annual contracts for things like Home & Contents insurance are due for renewal.

Use cases​

The possibilities are endless, but the most common applications for this data asset include:

  • General insurers: Movers are 2.3 times more likely than the general population to switch their Insurance provider and our estimated insurance anniversary date has been proven to have a 3 times campaign uplift for prospects that have moved within the last five years.

  • Utilities: The moving event is highly correlated with switching gas and electricity providers (2.8 times more likely) presenting opportunities to help existing customers transfer their relationship to the new property and acquire new prospects.

  • Retailers: can have conversations with new customers in the area, especially on hardware, homewares, white goods, and local services.

  • Car manufacturers/dealers: Our analysis of movers data combined with our automotive data shows that there is a six-month window for buying new cars after people move into a new home.

  • Media publishers: can add value to the audiences by providing premium advertising to companies that want to communicate with home movers.

Home mover data triggers

Moving home is a major life event that spikes purchase and service relationship changes. We leverage CoreLogic property data to identify:

  • Sellers: listing their property for sale and releasing equity.

  • Movers (renters & owners): starting their new life in the property.

  • Anniversary dates: which identify when annual contracts for things like Home & Contents insurance are due for renewal.

Use cases

The possibilities are endless, but the most common applications for this data asset include:

  • General insurers: Movers are 2.3 times more likely than the general population to switch their Insurance provider and our estimated insurance anniversary date has been proven to have a 3 times campaign uplift for prospects that have moved within the last five years.

  • Utilities: The moving event is highly correlated with switching gas and electricity providers (2.8 times more likely) presenting opportunities to help existing customers transfer their relationship to the new property and acquire new prospects.

  • Retailers: can have conversations with new customers in the area, especially on hardware, homewares, white goods, and local services.

  • Car manufacturers/dealers: Our analysis of movers data combined with our automotive data shows that there is a six-month window for buying new cars after people move into a new home.

  • Media publishers: can add value to the audiences by providing premium advertising to companies that want to communicate with home movers.

Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.