Data solutions built for Automotive

Access a composite view of car purchasers via genuine purchase data, other correlating transactions, rich geodemographics, online behaviours and location datasets.

Your choice of relevant data

  • Automotive Transactions: We’ve sourced over 5 million car purchases in the last 5 years from dealer management systems, making it the largest dataset of its type in Australia. It includes data on type, make, and model of car.

  • Automotive Segments: We have over 250 segments down to the make and model of car that each of 8.5 million households are likely to own.

  • Automotive Market Insights: We’ve worked with manufacturers and dealers to design a market dashboard that helps them track market share and understand buyer profiles right down to a local level.

  • Home Movers: People selling their home are 2.4 times more likely to purchase a new car and our partnership with CoreLogic provides weekly updates of properties listing for sale, rent, and recently sold.

Your choice of relevant data

  • Automotive Transactions: We’ve sourced over 5 million car purchases in the last 5 years from dealer management systems, making it the largest dataset of its type in Australia. It includes data on type, make, and model of car.

  • Automotive Segments: We have over 250 segments down to the make and model of car that each of 8.5 million households are likely to own.

  • Automotive Market Insights: We’ve worked with manufacturers and dealers to design a market dashboard that helps them track market share and understand buyer profiles right down to a local level.

  • Home Movers: People selling their home are 2.4 times more likely to purchase a new car and our partnership with CoreLogic provides weekly updates of properties listing for sale, rent, and recently sold.

Use cases​

  • Market insights: Understand detailed market share by location and demographics for each type, make and model of car and track how this is changing over time.

  • Customer insights: Profile and tag your customer databases with more information about the likely needs and preferences of each of your existing customers.

  • Audience targeting: Identify households and people likely to be in market for specific make and models of car and target them through internal and external ad-tech (e.g. CRM and DMP).

  • Dealership planning: Understand the PMA for a dealership down to a neighbourhood level to identify local area marketing and partnership opportunities. Measure sales performance against the market for each make and model.

Use cases

  • Market insights: Understand detailed market share by location and demographics for each type, make and model of car and track how this is changing over time.

  • Customer insights: Profile and tag your customer databases with more information about the likely needs and preferences of each of your existing customers.

  • Audience targeting: Identify households and people likely to be in market for specific make and models of car and target them through internal and external ad-tech (e.g. CRM and DMP).

  • Dealership planning: Understand the PMA for a dealership down to a neighbourhood level to identify local area marketing and partnership opportunities. Measure sales performance against the market for each make and model.

Implementation

All of our data is available where and when you need it. Learn more about our privacy-first-based approach to data onboarding and activation.

Implementation

All of our data is available where and when you need it. Learn more about our privacy-first-based approach to data onboarding and activation.

Got Questions?

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