50 billion data points & counting

We believe the true picture only emerges from connecting several different views within a single data universe.

Data diversity

16m people mapped to a variety of data assets and aggregated to protect privacy:

  • 5m automotive purchase transactions
  • 40bn data points on mobile usage and movement
  • 450m data points providing insights on financial behaviour and attitudes
  • 2bn transactions indicating spend behaviour
  • 8m properties with information on their location, size and value
  • 100,000s survey based data points on peoples attitudes

Data diversity

16m people mapped to a variety of data assets and aggregated to protect privacy:

  • 5m automotive purchase transactions

  • 40bn data points on mobile usage and movement

  • 450m data points providing insights on financial behaviour and attitudes

  • 2bn transactions indicating spend behaviour

  • 8m properties with information on their location, size and value

  • 100,000s survey based data points on peoples attitudes

Our data assets

Retail Transactions

We work with several different institutions, including banks and payment schemes to uncover purchasing behaviour insights from card transactions.

Example: We worked with a large shopping centre owner to help understand their trade areas, customer profile and leakage to competing centres from card transactions.

Real Estate Transactions & Values

We’ve connected CoreLogic data on over 8 million residential properties including listing activity, values & property characteristics.

Example: We worked with a large residential property developer to help them target and filter the segments of the population that will be in-market to buy a new-build property.

Automotive Transactions

We collect purchasing data from over 50% of car dealers in Australia, covering make, model, type and price.

Example: We worked with a European luxury car brand to help launch a new model by identifying sub-segments of the car market and targeting them through digital advertising.

Device Behaviour

We collect data from several different providers of mobile data to provide multiple views of the apps people use, their online brand engagement and the places they go.

Example: We helped a government department understand the needs, behaviour and interests of different groups of people in their jurisdiction.

Demographics

We have data on 16 million adults in Australia, with connections via our Identity Graph. Demographics include age, gender, income, household structure, length of tenure, tenure type and net worth.

Example: We worked with a major Australian cultural institution to help them understand their core customer base and then diversify into different ages and ethnicities.

Identity Graph​

We combine a range of privacy compliant IDs to create a connection between offline and online identities, onboarded in your preferred environment.

Example: We work with an appliances manufacturer to help manage and fill their customer and warranty database.

Relevant content

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