50% of all Australian automotive transactions

We’ve sourced the largest commercially applicable data asset of automotive transactions in Australia to offer unmatched insight and predictive targeting.

Automotive data ingredients

Insights are only as good as the quality of the data. Here’s why our automotive transaction data asset is so powerful:

  • Sourced from a range of dealership systems covering 50% of car dealers in Australia

  • Purchase data includes make, model, type and price

  • Contains 5 million vehicle purchases over the last five years with the make, line and body type

  • Connected to the buyers demographics and location

Use cases

The possibilities are endless, but the most common applications for this data asset include:

  • Segmentation and targeting: We have highly predictive models covering 16 million Australians in 10 million households on their likelihood to buy each of 273 makes and lines of car. This can be linked to your CRM for enrichment and targeting, as well as connected through to digital media via DMP or publishers. Network Ten and News use this data for their automotive targeting.

  • Insights: The volume of data enables accurate reporting of market trends at a national, dealer PMA or neighbourhood level.

Automotive data ingredients​

Insights are only as good as the quality of the data. Here’s why our automotive transaction data asset is so powerful:

  • Sourced from a range of dealership systems covering 50% of car dealers in Australia

  • Purchase data includes make, model, type and price

  • Contains 5 million vehicle purchases over the last five years with the make, line and body type

  • Connected to the buyers demographics and location

Use cases​

The possibilities are endless, but the most common applications for this data asset include:

  • Segmentation and targeting: We have highly predictive models covering 16 million Australians in 10 million households on their likelihood to buy each of 273 makes and lines of car. This can be linked to your CRM for enrichment and targeting, as well as connected through to digital media via DMP or publishers. Network Ten and News use this data for their automotive targeting.

  • Insights: The volume of data enables accurate reporting of market trends at a national, dealer PMA or neighbourhood level.

Related products

Automotive Audience Segments

We’ve predicted the likelihood of motor purchase preferences of Australian households for specific vehicles (e.g. Audi Q7), manufacturers (e.g. Hyundai) and vehicle types (e.g. Small SUV).

Automotive Market Insights

Track market share and understand buyer profiles right down to a local level.

Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.