Identity Graph

Unified data. Zero cookies

We combine a range of privacy-compliant data to connect identity across offline and online platforms.

Identity Graph enables multiple data sets to be connected together while maintaining consumer privacy and data security. This enables our clients to:

Connect our data via whichever IDs they have. Insights can be aggregated for the whole customer base, a segment, or mapped back to individual customers in CRM systems
Clean, de-identify, and connect first-party data to digital connectors (which is not dependent on cookies) to enable the targeting of known customers wherever and whenever they are online
Connect our audience segments or custom data to your internal customer and advertising technology (CRM, DMP) or external channels (publishers, DSPs).
Find lookalikes for targeting in the digital ad-tech ecosystem with their media partners

Identity Graph enables multiple data sets to be connected together while maintaining consumer privacy and data security. This enables our clients to:

Connect our data via whichever IDs they have. Insights can be aggregated for the whole customer base, a segment, or mapped back to individual customers in CRM systems
Clean, de-identify, and connect first-party data to digital connectors (which is not dependent on cookies) to enable the targeting of known customers wherever and whenever they are online
Connect our audience segments or custom data to your internal customer and advertising technology (CRM, DMP) or external channels (publishers, DSPs).
Find lookalikes for targeting in the digital ad-tech ecosystem with their media partners

We have all the answers! Well, maybe not all but we’ll do our best to help.