Frequently Asked Questions

Every question you’ll probably have about us, our data, products and services.

About smrtr

We explain why our data is so unique, how our data products and custom solutions are built and the value we provide our customers.

  • What does smrtr actually do and how is it different to other data commercialisation companies?

  • How does smrtr build their products and what analytic techniques does it use?

  • What is Data as a Service and what are the features and benefits of what you deliver?

About smrtr

We explain why our data is so unique, how our data products and custom solutions are built and the value we provide our customers.

  • What does smrtr actually do and how is it different to other data commercialisation companies?

  • How does smrtr build their products and what analytic techniques does it use?

  • What is Data as a Service and what are the features and benefits of what you deliver?

Data Universe

Learn how our proprietary data commercialisation framework brings unique data supply and demand together in our Data Universe

  • What is data commercialisation and how does it work?

  • Where do you get your data? How much do you have and what types of data does it contain?

  • Which industries does your data cover and how often is it updated?

  • How does your data get linked with people and how can I access it?

Data Universe

Learn how our proprietary data commercialisation framework brings unique data supply and demand together in our Data Universe

  • What is data commercialisation and how does it work?

  • Where do you get your data? How much do you have and what types of data does it contain?

  • Which industries does your data cover and how often is it updated?

  • How does your data get linked with people and how can I access it?

Products & Services

Learn more about our Marketing Performance audience segments, Insights products and custom solutions.

Products & Services

Learn more about our Marketing Performance audience segments, Insights products and custom solutions.

Data Governance

Learn how we compliantly source our Data Universe of 16m Australians and protect their privacy with a combination of data aggregation, technology and industry expertise.

  • Do you obtain the data legally and are you GDPR compliant?

  • How do you protect your data and individual privacy?

  • Personal information and modelled data – what’s the difference?

Data Governance

Learn how we compliantly source our Data Universe of 16m Australians and protect their privacy with a combination of data aggregation, technology and industry expertise.

  • Do you obtain the data legally and are you GDPR compliant?

  • How do you protect your data and individual privacy?

  • Personal information and modelled data – what’s the difference?