Data solutions built for Insurance

Understand the right time to talk to people about their insurance needs based on current life events or the likely need for renewal of products.

Your choice of relevant data

  • Finance Segments: We have 42 segments relating to finance products and general wealth. These include wealth indicators, price sensitivity, likelihood of financial stress, and product profitability.

  • Home Movers: Consumers are most likely to change insurance when moving home. Our partnership with CoreLogic provides weekly updates of properties listing for sale, rent, and recently sold and we also use this data to accurately estimate insurance anniversaries.

  • Automotive Segments: We have over 250 segments down to the make and model of car that each of 8.5 million households are likely to purchase.

  • Real Estate Behaviour: Access consumer audiences across all stages of the property ownership lifecycle – each with varying degrees of wealth, life events, and buying habits.

Your choice of relevant data

  • Finance Segments: We have 42 segments relating to finance products and general wealth. These include wealth indicators, price sensitivity, likelihood of financial stress, and product profitability.

  • Home Movers: Consumers are most likely to change insurance when moving home. Our partnership with CoreLogic provides weekly updates of properties listing for sale, rent, and recently sold and we also use this data to accurately estimate insurance anniversaries.

  • Automotive Segments: We have over 250 segments down to the make and model of car that each of 8.5 million households are likely to purchase.

  • Real Estate Behaviour: Access consumer audiences across all stages of the property ownership lifecycle – each with varying degrees of wealth, life events, and buying habits.

Use cases​

  • Retention: We monitor a range of life events that can indicate customer’s need for insurance products. For example, are they selling their house, looking for investment properties, or more likely to be in the market for a new car?

  • Cross-sell: Our audience segments can reveal what else is happening in your customer’s lives. For example, which products are they most likely to need based on everything we know about them?

  • Acquisition: Who are your most valuable customers and which lookalikes can be targeted to become your customer? For example, smrtr has home insurance renewal dates built in partnership with CoreLogic, and Australia’s most comprehensive view of new car buying

  • Insights: How can a greater understanding of customers, consumers, and the market help you to develop strategy and tactics to optimise your marketing spend and product development?

Use cases

  • Retention: We monitor a range of life events that can indicate customer’s need for insurance products. For example, are they selling their house, looking for investment properties, or more likely to be in the market for a new car?

  • Cross-sell: Our audience segments can reveal what else is happening in your customer’s lives. For example, which products are they most likely to need based on everything we know about them?

  • Acquisition: Who are your most valuable customers and which lookalikes can be targeted to become your customer? For example, smrtr has home insurance renewal dates built in partnership with CoreLogic, and Australia’s most comprehensive view of new car buying

  • Insights: How can a greater understanding of customers, consumers, and the market help you to develop strategy and tactics to optimise your marketing spend and product development?

Implementation

All of our data is available where and when you need it. Learn more about our privacy-first-based approach to data onboarding and activation.

Implementation

All of our data is available where and when you need it. Learn more about our privacy-first-based approach to data onboarding and activation.

Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.