Data solutions built for Media

Through our partner network, we bring together unique and compelling data assets to enrich your 1st party data and offer more value to your advertisers.

Your choice of relevant data

  • Finance Segments: We have 42 segments relating to finance products and general wealth. These include wealth indicators, price sensitivity, likelihood of financial stress, and product profitability.

  • Automotive Segments: We have over 250 segments down to the make and model of car that each of 8.5 million households are likely to own. 

  • Real Estate Behaviour: Access consumer audiences across all stages of the property ownership lifecycle – each with varying degrees of wealth, life events, and buying habits.

  • Retail Transactions: We work with several different institutions, including banks and payment schemes to access over 2.5 billion card transactions that uncover purchasing behaviour.

  • Device Behaviour: We collect data from several different providers of mobile data to provide multiple views of the apps people use, their online brand engagement, and the places they go.

Your choice of relevant data

  • Finance Segments: We have 42 segments relating to finance products and general wealth. These include wealth indicators, price sensitivity, likelihood of financial stress, and product profitability.

  • Automotive Segments: We have over 250 segments down to the make and model of car that each of 8.5 million households are likely to own. 

  • Real Estate Behaviour: Access consumer audiences across all stages of the property ownership lifecycle – each with varying degrees of wealth, life events, and buying habits.

  • Retail Transactions: We work with several different institutions, including banks and payment schemes to access over 2.5 billion card transactions that uncover purchasing behaviour.

  • Device Behaviour: We collect data from several different providers of mobile data to provide multiple views of the apps people use, their online brand engagement, and the places they go.

Use cases​

  • Increase advertising revenue: By offering more granular (premium) targeting to advertisers to identify those audiences most interested in specific products.

  • Create relevant content: By using our data insights to better understand the visitor audience to increase page views and session duration.

  • Build better relationships with advertisers: By providing industry sector analysis and profiling via unique data signals such as lifestyle profiling, property and household composition, and much more.

Use cases

  • Increase advertising revenue: By offering more granular (premium) targeting to advertisers to identify those audiences most interested in specific products.

  • Create relevant content: By using our data insights to better understand the visitor audience to increase page views and session duration.

  • Build better relationships with advertisers: By providing industry sector analysis and profiling via unique data signals such as lifestyle profiling, property and household composition, and much more.

Implementation

All of our data is available where and when you need it. Learn more about our privacy-first-based approach to data onboarding and activation.

Implementation

All of our data is available where and when you need it. Learn more about our privacy-first-based approach to data onboarding and activation.

Got Questions?

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