Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website
The COVID-19 pandemic has provided society with one of the most significant challenges in recent memory.
In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...
When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.
As privacy laws continue to develop and businesses look for new ways to use data, business data and consumer data are