Nike
The data behind brand affinity

Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website

hand sanitizer and face mask
The Role Of Data In The COVID-19 Pan...

The COVID-19 pandemic has provided society with one of the most significant challenges in recent memory.

STP: Connecting Segments Through Tar...

In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...

Targeting and retargeting: what you ...

When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.

Business data and consumer data: wha...

As privacy laws continue to develop and businesses look for new ways to use data, business data and consumer data are

First-Party Data, Transparency And A...

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.