Business data and consumer data: wha...

As privacy laws continue to develop and businesses look for new ways to use data, business data and consumer data are

Connecting The Dots: How You Can Use...

A recent study from the Location Based Marketing Association found that 95 percent of global companies are already using location...

Painting A Picture: How To Best Use ...

When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.

Making Second-Party Data Work For Yo...

Second party-data might best be described as quid pro quo in the data and analytics space.

Unlocking Unexpected Insights From O...

Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space

smrtr presents ‘Analytic Targe...

In our smrtr launch event: Analytic Targeting in a Cookieless World, smrtr’s co-founders share their take on the evolution of online