When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.
Second party-data might best be described as quid pro quo in the data and analytics space.
Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space
In our smrtr launch event: Analytic Targeting in a Cookieless World, smrtr’s co-founders share their take on the evolution of online
As technology continues to evolve and we as a society collect more and more data, the way in which we process