Painting A Picture: How To Best Use ...

When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.

Making Second-Party Data Work For Yo...

Second party-data might best be described as quid pro quo in the data and analytics space.

Unlocking Unexpected Insights From O...

Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space

smrtr presents ‘Analytic Targe...

In our smrtr launch event: Analytic Targeting in a Cookieless World, smrtr’s co-founders share their take on the evolution of online

Top Tips For Data Processing

As technology continues to evolve and we as a society collect more and more data, the way in which we process

Are They Listening? Why Targeted Ads...

You might have heard it before. In fact you might have even said it. “They must be listening!”