Through The Looking Glass: The Rise ...
Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...
Separate Or Dissipate? Can Changes T...
The ACCC has set out with the goal of addressing the competitiveness and efficiency of the ad tech supply chain as
What COVID-19 Showed Us About Using ...
It is no secret that when the COVID-19 pandemic struck last year, most of us had no idea what to do.
How The ACCC Wants To Pull Down Data...
As we know, the ACCC has been investing a significant amount of time and effort into how tech giants operate in
The Data Behind Brand Affinity
Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website
STP: Connecting Segments Through Tar...
In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...
