Boris Guennewig and Steve Millward run through the history of online targeting and explain how the industry is starting to move in a new direction when it comes to finding audiences online. 

In this complete guide, you will learn:

  • about the upcoming deprecation of third party cookies and the impact on programmatic marketing
  • why cookie behaviour is limited and how a variety of connected offline data offers more accurate targeting
  • how identity graph technology links various data identifiers associated with a consumer to create a powerful single view
  • about the increased role of data analytics and artificial intelligence
  • how anonymised, aggregated data protects consumer privacy without impacting performance
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