Through The Looking Glass: The Rise ...

Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...

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Separate Or Dissipate? Can Changes T...

The ACCC has set out with the goal of addressing the competitiveness and efficiency of the ad tech supply chain as

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What COVID-19 Showed Us About Using ...

It is no secret that when the COVID-19 pandemic struck last year, most of us had no idea what to do.

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How The ACCC Wants To Pull Down Data...

As we know, the ACCC has been investing a significant amount of time and effort into how tech giants operate in

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The Data Behind Brand Affinity

Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website

STP: Connecting Segments Through Tar...

In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...