In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...
When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.
In our smrtr launch event: Analytic Targeting in a Cookieless World, smrtr’s co-founders share their take on the evolution of online
As technology continues to evolve and we as a society collect more and more data, the way in which we process