How GetReminded increased membership...
To boost its user acquisition, GetReminded wanted to identify an audience whose demographic and psychographic...
Through The Looking Glass: The Rise ...
Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...
Unlocking Unexpected Insights From O...
Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space
How Network 10 extended their target...
Network 10 help brands build deeper and more meaningful connections with their audience, across every device.
Balancing Performance & Trust: ...
Boris Guennewig and Steve Millward run through the history of online targeting and explain how the industry is starting to move in a
Using Data To Supercharge Your Busin...
When discussing the monetary value of data, it is often framed as a commodity - a product that can be bought
