Customer management

Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...

Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.

Data and analytics company smrtr, today announced it has received a $2.5 million investment from Stockland.

Network 10 help brands build deeper and more meaningful connections with their audience, across every device.

Boris Guennewig and Steve Millward run through the history of online targeting and explain how the industry is starting to move in a