Audience Segments
Balancing Performance & Trust: ...

Boris Guennewig and Steve Millward run through the history of online targeting and explain how the industry is starting to move in a

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Using Data To Supercharge Your Busin...

When discussing the monetary value of data, it is often framed as a commodity - a product that can be bought

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Tips for finding profitable new cust...

The basics of targeting are timeless - find the audience that is most likely to buy your product or service and

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How Data Can Solve Your Churn Proble...

Churn - or customer attrition - is an unfortunate reality for all businesses, no matter what they do.