First-Party Data, Transparency And A...
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.
How An Apple Search Engine Could Cha...
The rumour of an Apple search engine is not a new one. In fact, Apple was first spotted hiring for a
2021 Data Predictions: What To Expec...
With 2020 quickly coming to a close, predictions around what 2021 will look like are running rife.
Creepy Or Convenient?
Not only does data give marketers the opportunity to reach their customers in new, targeted ways, it also provides users with
How To Ease Consumer Privacy Concern...
The role of data in society is growing by the day. It is helping businesses connect with customers in new ways...
Anonymised Vs Pseudonymised Data: Wh...
Widely considered the most important modern data regulation, the EU’s GDPR focuses on the concept of personal data.
