When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.
As privacy laws continue to develop and businesses look for new ways to use data, business data and consumer data are
A recent study from the Location Based Marketing Association found that 95 percent of global companies are already using location...
Second party-data might best be described as quid pro quo in the data and analytics space.
Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space