Understanding the use of consumer da...

We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they

How GetReminded increased membership...

To boost its user acquisition, GetReminded wanted to identify an audience whose demographic and psychographic...

Targeting And Retargeting: What You ...

When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.

Business Data And Consumer Data: Wha...

As privacy laws continue to develop and businesses look for new ways to use data, business data and consumer data are

Connecting The Dots: How You Can Use...

A recent study from the Location Based Marketing Association found that 95 percent of global companies are already using location...

Making Second-Party Data Work For Yo...

Second party-data might best be described as quid pro quo in the data and analytics space.