Targeting and retargeting: what you ...

When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.

Business data and consumer data: wha...

As privacy laws continue to develop and businesses look for new ways to use data, business data and consumer data are

Connecting The Dots: How You Can Use...

A recent study from the Location Based Marketing Association found that 95 percent of global companies are already using location...

Making Second-Party Data Work For Yo...

Second party-data might best be described as quid pro quo in the data and analytics space.

Unlocking Unexpected Insights From O...

Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space

First-Party Data, Transparency And A...

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.