We’re beyond excited to launch a new range of Audience Segments! Over 500 unique audience segments are packaged into six...
We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they
Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...
With businesses continually collecting and using data, having this data accessible and easily implemented is of the utmost...
Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website