A new and improved range of smrtr Au...

We’re beyond excited to launch a new range of Audience Segments! Over 500 unique audience segments are packaged into six...

Understanding the use of consumer da...

We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they

GetReminded x smrtr
How GetReminded increased membership...

To boost its user acquisition, GetReminded wanted to identify an audience whose demographic and psychographic...

Through The Looking Glass: The Rise ...

Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...

desk
How DMPs And DSPs Are Integrating Da...

With businesses continually collecting and using data, having this data accessible and easily implemented is of the utmost...

Nike
The Data Behind Brand Affinity

Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website