Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website
In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...
When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.
In our smrtr launch event: Analytic Targeting in a Cookieless World, smrtr’s co-founders share their take on the evolution of online