Through The Looking Glass: The Rise ...

Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...

How DMPs And DSPs Are Integrating Da...

With businesses continually collecting and using data, having this data accessible and easily implemented is of the utmost...

Nike
The Data Behind Brand Affinity

Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website

STP: Connecting Segments Through Tar...

In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...

Targeting And Retargeting: What You ...

When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.

First-Party Data, Transparency And A...

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.