Nike
The data behind brand affinity

Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website

STP: Connecting Segments Through Tar...

In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...

Targeting and retargeting: what you ...

When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.

First-Party Data, Transparency And A...

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.

smrtr presents ‘Analytic Targe...

In our smrtr launch event: Analytic Targeting in a Cookieless World, smrtr’s co-founders share their take on the evolution of online

Are They Listening? Why Targeted Ads...

You might have heard it before. In fact you might have even said it. “They must be listening!”