Targeting & Programmatic Marketing

While 2020 has seen much discussion around the demise of third party cookies and the evolution of targeting, there is another

The basics of targeting are timeless - find the audience that is most likely to buy your product or service and

Not only does data give marketers the opportunity to reach their customers in new, targeted ways, it also provides users with

When it comes to data tracking, there is no doubting that the cookie has been king for the best part of

Once the cornerstone of digital identity, third party cookies are now on the outer.

On May 25 2018, the EU introduced the General Data Protection Regulation (GDPR), changing how businesses and organisations...