Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide a sense of direction for marketers that find themselves drowning in data.

In this complete guide, you will learn:

  • Why the marketing funnel is alive and well
  • Why the demise of cookies will lead to better outcomes for both marketers and consumers
  • What hypothesis based marketing is and how you can leverage it to increase campaign response
  • How a new wave of predictive analytic techniques are supercharging data-driven marketing
  • How to enhance your first-party data with additional data sets to provide a multi dimensional view of customers and prospects
  • How data aggregation protects consumer privacy and brings new scale to targeted marketing
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