We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they see it being used in the future. In this six-page report we cover:
How audience targeting will evolve without the benefit of third party cookie tracking
The extent to which first, second and third-party data will be used going forward
An understanding of how third party data is currently performing, its challenges and where it will offer value in the future
A look at the internal data and analytics capability of companies and where they need to improve
