Boris gained international recognition for analysing medical datasets with a focus on identifying genetic variation in Alzheimer's and Parkinson's diseases and bipolar disorder. He also leads the ForeFront Bioinformatics & Statistics Research Group at the Brain and Mind Centre and holds a senior lecturer position at the University of Sydney.
Paul is responsible for leading smrtr's business operations functions. He has over 20 years' operations management experience in the data-driven marketing communications industry delivering campaigns for leading global brands such as Toyota, MasterCard, Qantas and American Express.
An all-round marketer, Adrienne is responsible for supporting and executing smrtr's marketing strategy. Passionate about helping others, she has executed direct marketing campaigns for Camp Quality to support their fundraising initiatives and has interned and volunteered for various not-for-profit organizations.
Felma is responsible for ensuring smrtr maintains accurate customer data and optimising data driven marketing campaigns. She leads prospect identification and assists lead nurture through various LinkedIn activities and response tracking.
Georgie is responsible for the company's strategic positioning and growth, with a strong focus on business culture. With over 20 years' experience of delivering data-driven business solutions, in Australia and the UK, Georgie has worked with a large number of the world's leading brands. Georgie was the CEO and founder of Greater Data for over 11 years, prior to its merger with smrtr.
Leisa is responsible for managing relationships with existing and potential partners. She has managed projects ranging from custom multichannel marketing solutions through to new product development and database commercialisation. Leisa is passionate about continuous improvement and seeking value for our partners.
Andy is responsible for strategic financial planning, management reporting, financial control and processes. He has over 25 years of finance experience working for corporations and SMEs across the UK and Australia, in the utilities, telco, and digital marketing sectors.
Huw is an expert in advanced analytics and data science, with more than 20 years' experience gained across organisations in the UK and Australia. He has deep technical expertise (including R, Python, SQL, Redshift SQL) and is responsible for the creation and management of smrtr's proprietary data sets and processes.
Meenal is an experienced account manager handling multiple existing client accounts ensuring high quality customer experience, retention and growth. She has an expert understanding of client requirements and has been able to leverage that understanding into delivering outcome driven bespoke client solutions.
Paul's marketing has been referenced by Forrester, Deloitte, the World Advertising Research Centre and JWT top 100 and recognised with over 40 international and domestic advertising awards for creativity & effectiveness. Prior to joining smrtr, he led marketing, ecommerce and sales strategy at CoreLogic and home loan marketing at Commonwealth Bank.
Paullos helps to keep the smrtr technical infrastructure running with a focus on data and systems architecture. He has 20 years' experience working with all aspects of data; systems, storage, programming, processing. Paullos draws upon this depth and breadth of experience to support the dynamic data needs of smrtr.
Ewa is part of smrtr's finance team with over 10 years of financial accounting experience across multiple business sectors including construction, media and technology. She has a wide range of capabilities including financial reporting, financial analysis, accounts payable, receivable, payroll, and month end closings.