Meet The Team
We’re a friendly & innovative bunch dedicated to making our customers superstars and leaving the world a better place.
Dr Boris Guennewig Co-Founder & CTO
Boris gained international recognition for analysing medical datasets with a focus on identifying genetic variation in Alzheimer's and Parkinson's diseases and bipolar disorder. He also leads the ForeFront Bioinformatics & Statistics Research Group at the Brain and Mind Centre and holds a senior lecturer position at the University of Sydney.
Margaret SlimanHead of Product
Margaret is responsible for product strategy definition and execution at smrtr and brings a wealth of experience in the design and build of innovative and market leading data analytics solutions. She is highly commercial and customer obsessed, passionate about solving customer problems and providing excellent end to end customer experience.
David SchneiderHead of Customer Success
David is responsible for ensuring our clients get the most possible value and to create a world class smrtr experience. He has an extensive agency background in CX, data and technology, having delivered data-driven strategies for the likes of Telstra, BMW, Toyota, Suncorp, NRMA Roadside, Anytime Fitness, Lion Beer and GSK.
Adrienne Hui Marketing Manager
An all-round marketer, Adrienne is responsible for supporting and executing smrtr's marketing strategy. Passionate about helping others, she has executed direct marketing campaigns for Camp Quality to support their fundraising initiatives and has interned and volunteered for various not-for-profit organizations.
Paul Henderson Head of Operations
Paul is responsible for leading smrtr's business operations functions. He has over 20 years' operations management experience in the data-driven marketing communications industry delivering campaigns for leading global brands such as Toyota, MasterCard, Qantas and American Express.
Jessica ChenSolutions Consultant
Jessica is responsible for managing smrtr's proprietary data assets. She is an experienced quantitative specialist applying statistical techniques to solve business problems within credit and marketing and has worked in the banking, fast-food and marketing sectors.
Felma Holgado CRM Manager
Felma is responsible for ensuring smrtr maintains accurate customer data and optimising data driven marketing campaigns. She leads prospect identification and assists lead nurture through various LinkedIn activities and response tracking.
Georgie Brooke Co-Founder & CEO
Georgie is responsible for the company's strategic positioning and growth, with a strong focus on business culture. With over 20 years' experience of delivering data-driven business solutions, in Australia and the UK, Georgie has worked with a large number of the world's leading brands. Georgie was the CEO and founder of Greater Data for over 11 years, prior to its merger with smrtr.
Bill Lee Data Engineer
Bill is responsible for smrtr's data engineering, helping to innovate, systemize and automate the ever-growing volume of data in the company. He has 16 years' experience in cloud computing, high performance computing, artificial intelligence, IoT and embedded systems.
Leisa Rumjahn Head of Partner Experience
Leisa is responsible for managing relationships with existing and potential partners. She has managed projects ranging from custom multichannel marketing solutions through to new product development and database commercialisation. Leisa is passionate about continuous improvement and seeking value for our partners.
Andy Burns Chief Financial Officer
Andy is responsible for strategic financial planning, management reporting, financial control and processes. He has over 25 years of finance experience working for corporations and SMEs across the UK and Australia, in the utilities, telco, and digital marketing sectors.
Olivia AquilinaGraphic Designer
Olivia is responsible for all of our visual assets and ensuring what we present to clients is packaged with absolute clarity. She has a Bachelor of Design majoring in Graphic Design and graduated on the Dean’s List - all while running her own design business.
Nick Heng Project Manager
Nick is responsible for ensuring that our internal and client-facing smrtr projects flow efficiently through the business enabling quality products and services to be delivered on time and on budget. He has over 15 years of experience delivering technology projects across a variety of industries including healthcare and pharmaceutical.
Huw PorterDirector of Analytics
Huw is an expert in advanced analytics and data science, with more than 20 years' experience gained across organisations in the UK and Australia. He has deep technical expertise (including R, Python, SQL, Redshift SQL) and is responsible for the creation and management of smrtr's proprietary data sets and processes.
Meenal Sharma Customer Success Manager
Meenal is an experienced account manager handling multiple existing client accounts ensuring high quality customer experience, retention and growth. She has an expert understanding of client requirements and has been able to leverage that understanding into delivering outcome driven bespoke client solutions.
Paul Argus Chief Marketing Officer
Paul's marketing has been referenced by Forrester, Deloitte, the World Advertising Research Centre and JWT top 100 and recognised with over 40 international and domestic advertising awards for creativity & effectiveness. Prior to joining smrtr, he led marketing, ecommerce and sales strategy at CoreLogic and home loan marketing at Commonwealth Bank.
Cicy Mariam Paul SQL Developer
Cicy has 10 years of industry experience, specialising in data management, analytics and visualization. With this extensive technical knowledge, Cicy has designed and developed various solutions for clients from multiple verticals. Cicy holds a Bachelor of Engineering degree in Computer Science.
Dave Palin General Manager, Partnerships
Dave has more than 20 years' experience in the commercialisation of data for several successful data service and analytics businesses, in the UK and Australia. He is responsible for identifying and guiding new data commercialisation opportunities and sourcing new and unique data sets, many of which are available for the first time through smrtr.
David RyderHead of Solutions Consulting
David is responsible for developing relationships with our strategic partners by tailoring data solutions to meet their needs. He has over 20 years’ experience working for both client and agency-side and has won, led and managed major client relationships such as Samsung, Hyundai and UNICEF.
Paullos McGannon Technical Lead
Paullos helps to keep the smrtr technical infrastructure running with a focus on data and systems architecture. He has 20 years' experience working with all aspects of data; systems, storage, programming, processing. Paullos draws upon this depth and breadth of experience to support the dynamic data needs of smrtr.
Ewa Sojkowska Accountant
Ewa is part of smrtr's finance team with over 10 years of financial accounting experience across multiple business sectors including construction, media and technology. She has a wide range of capabilities including financial reporting, financial analysis, accounts payable, receivable, payroll, and month end closings.
