Data solutions built for Utilities

We help utility companies retain and acquire new customers, based on a superior understanding of the mindsets and characteristics of 16 million Australians.

Your choice of relevant data

  • Energy Usage Segments: Identifying homeowners, renters, movers, predicted levels of energy usage, household composition, working from home, and small business owners. 

  • Home Movers: Consumers are most likely to change energy when moving home. Our partnership with CoreLogic provides weekly updates of properties listing for sale, rent and recently sold.

  • High Energy Usage Households: We are able to identify properties that are more likely to have high energy consumption, including large (5+ bed) properties (2.2 times more likely), high value (1.9x), and swimming pools (1.8x).

  • Small Business at Home: Between 6 and 9% of homeowners have an active ABN registered at their residential address, placing different energy requirements on the home.

Your choice of relevant data

  • Energy Usage Segments: Identifying homeowners, renters, movers, predicted levels of energy usage, household composition, working from home, and small business owners. 

  • Home Movers: Consumers are most likely to change energy when moving home. Our partnership with CoreLogic provides weekly updates of properties listing for sale, rent and recently sold.

  • High Energy Usage Households: We are able to identify properties that are more likely to have high energy consumption, including large (5+ bed) properties (2.2 times more likely), high value (1.9x), and swimming pools (1.8x).

  • Small Business at Home: Between 6 and 9% of homeowners have an active ABN registered at their residential address, placing different energy requirements on the home.

Use cases​

  • Retention: We’ve gathered deep insight into consumers, their properties and energy consumption behaviour to enable action to be taken by energy providers before customers churn. For example, are they about to move house? Are they more likely to be hunting for a new energy deal?

  • Cross-sell: Are your customers in the market for solar or a battery solution?  If they are planning to renovate, do they have the best product for their new circumstances?

  • Acquisition: Who are your most valuable customers and which people can be targeted to become your customer? For example, where can you find people in the market for change, or prospective customers who are high value and loyal – but circumstances have motivated them to review their provider?

  • Insights: How can a greater understanding of customers, consumers and the market help you to develop strategy and tactics to optimise your marketing spend and product development?

Use cases

  • Retention: We’ve gathered deep insight into consumers, their properties and energy consumption behaviour to enable action to be taken by energy providers before customers churn. For example, are they about to move house? Are they more likely to be hunting for a new energy deal?

  • Cross-sell: Are your customers in the market for solar or a battery solution?  If they are planning to renovate, do they have the best product for their new circumstances?

  • Acquisition: Who are your most valuable customers and which people can be targeted to become your customer? For example, where can you find people in the market for change, or prospective customers who are high value and loyal – but circumstances have motivated them to review their provider?

  • Insights: How can a greater understanding of customers, consumers and the market help you to develop strategy and tactics to optimise your marketing spend and product development?

Implementation

All of our data is available where and when you need it. Learn more about our privacy-first-based approach to data onboarding and activation.

Implementation

All of our data is available where and when you need it. Learn more about our privacy-first-based approach to data onboarding and activation.

Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.