We’re delivering a new and transparent approach to Data as a Service (DaaS).
We aim to commercialise unique data sets and apply our expertise to help meet the needs of customers and wider society.
We monetise industry data sets and link them together to create a selection of data assets within a single data universe. These data assets are used to build off the shelf products and custom solutions.
Data is securely stored for clients to use our off the shelf predictive and descriptive insights and audiences or use our data services to build a completely customized solution.
Audience Segments: Our industry-specific segmentations predict which consumers are more likely to demonstrate a particular behaviour.
Insights: These are not related to specific individuals or households as an audience, but instead offer benchmarking, sizing, and competitive insight – usually in the form of an interactive dashboard.
Processing & Enrichment: Data processing, profiling, and data enrichment shape your first-party data into a meaningful story
Insights & Advisory: Leverages our analytic capability and data assets to build bespoke solutions & strategic plans.
Data Activation: Activate first-party data, smrtr data, or a combination within online and offline channels.